XOOTOUR
News Banner

Cili: Strengthening the Party-Mass Service and Cultural Tourism Matrix in Mountainous Areas through "Addition, Subtraction, Multiplication, and Division"

Cili: Strengthening the Party-Mass Service and Cultural Tourism Matrix in Mountainous Areas through "Addition, Subtraction, Multiplication, and Division"

美娜
美娜旅游资讯行业动态
Опубликовано 2026-09-11 15:32

Sanwang Village, Guangfuqiao Town, Cili County, Hunan Province, is located at the junction of two cities and three counties, in the heart of the Forty-Eight Villages scenic area. It is a typical remote mountain village with a diverse population of six ethnic groups, including the Tujia, Miao, and Dong. In recent years, Sanwang Village has avoided large-scale demolition and construction and has not increased village debt. Relying solely on its own 400-square-meter space, it has innovatively managed and utilized its Party and Mass Service Center using a "addition, subtraction, multiplication, and division" approach, exploring a practical path of "small space carrying large-scale services, and micro-sites leveraging large-scale governance."

Space management multiplies efficiency; multifunctional spaces maximize capacity within limited space.

Sanwang Village is located in a remote mountainous area, with a total village office area of only 400 square meters. To address the inherent problem of insufficient space, Sanwang Village integrated scattered functions into the limited space. By adjusting the office layout and compressing the office area, approximately 60 square meters of service space were freed up, and two offices were repurposed for convenient services. Sanwang Village adheres to the intensive approach of "one room for multiple uses and multiple rooms for shared use." The rural library combines Party building publicity, skills training, and a children's center, achieving "one room for four uses." The meeting room hosts activities such as public opinion discussions, policy dissemination, e-commerce training, and small-scale meetings, achieving "one room for four functions." The village living room integrates tourism consultation, agricultural product sales, a charity station, and tea tasting, achieving "one hall for four benefits." The multi-functional utilization rate of the village office rooms exceeds 85%, vividly demonstrating the requirement of "minimizing office area and maximizing service space."

By simplifying service requirements and providing targeted support, "troubles for the people" are being transformed into "close connections between officials and the masses."

Guided by the principles of "reducing distance, streamlining procedures, and lowering barriers," Sanwang Village has implemented a "one-stop service, all-staff assistance" system at its Party and Mass Service Center, addressing the biggest concerns of mountain residents: the fear of running around endlessly for services and the desire for services delivered directly to their doorsteps. A parcel collection and delivery point has been set up, handling over 300 parcels free of charge. Addressing the primary challenge of haircuts for elderly residents in mountainous areas, the village has partnered with experienced hairdressers from the town to organize free haircuts, serving over 60 people. Two free blood pressure checks and health consultations have been conducted in conjunction with the village doctor, serving 180 elderly residents. A children's area is open regularly on weekends, providing homework tutoring and picture book reading to 40 left-behind children. Services such as home visits for elderly care certification and medical insurance payments have been provided to 80 people with mobility issues. By precisely matching the village cadres' "service list" with the residents' "needs list," the village aims to ensure that residents can "enter one door, handle a hundred things, and feel warmed by one's heart."

By adding functional services and integrating cultural tourism, the "rural living room" can now host "rural tourism services."

The Sanwang Village Party and Mass Service Center has deeply integrated the "Visitor Service Center" as a distinctive function, transforming the village living room into a "cultural and tourism station" that integrates tourism consultation, agricultural product sales, and a care station. It has received a total of 480 groups of visitors and inspection teams, totaling over 120,000 visitors. This expansion of the center's functions has brought popularity and traffic, resulting in a series of cultural and tourism booms. From the first Tent Festival attracting over 600 tourists from both inside and outside the province to the remote mountains, to the Intangible Cultural Heritage Week activities allowing nearly a thousand tourists to experience the charm of Tujia and Bai ethnic cultures; from the Electronic Music Water Splashing Festival exceeding 2,000 people in a single day, to the Autumn Harvest Festival gathering over 5,000 tourists to celebrate the harvest with villagers. These successive events have not only transformed the "hollow village" into a "hot spot," but also driven the extension of the industrial chain, including homestays, catering, and agricultural product sales, allowing the local people to earn a living from tourism right at their doorstep. By "promoting village development and services through tourism," the Sanwang Village Party and Mass Service Center has transformed from a simple organizational hub into a "village travel hall" that attracts tourists and enriches the villagers, achieving a win-win situation of "value-added facilities, increased income for the masses, and increased collective economic income."

By simplifying the operational model and increasing efficiency, long-term sustainable operation can achieve self-sufficiency.

To address the challenge of sustainable development of grassroots service centers, Sanwang Village explored a "four-zero" lightweight operation model: zero large-scale demolition and construction, zero new investment, zero new debt, and zero full-time personnel. This model avoids extravagant construction and increases the collective burden, with the center's daily operation entirely maintained by four village committee members and a volunteer service team of 57 people. Operating expenses are carefully managed, with funds allocated from the village collective economy and fully transparent, actively accepting public supervision. Meanwhile, industrial revenue provides solid support for the center's operation. In recent years, Sanwang Village's homestay rental industry has generated an average annual income of over 200,000 yuan, while entrusted management income has reached 300,000 yuan. The village collective economy's average annual income has increased from 1,300 yuan in 2020 to over 300,000 yuan currently, driving an increase of over 5 million yuan in income for surrounding farmers. A virtuous cycle of "using industry to support the center and using the center to promote industry" has been formed in Sanwang Village, enabling the Party and Mass Service Center to operate independently and sustainably without external investment.

Sanwang Village innovated the "addition, subtraction, multiplication, and division" working method, making good use of the four-in-one development model of "intensive space utilization, precise service, cultural tourism empowerment, and lightweight operation" to revitalize limited space, activate endogenous power, and explore a development path for a remote mountain village party and mass service center that can operate independently and sustainably, truly realizing "the door is always open, the venue is always used, activities are always held, and the masses always come".

(Source: China.com, Author: Ni Zhou, Wang Huirong)