During the 15th Five-Year Plan period, Haidian District of Beijing will continue to focus on "integration" as its main theme, and make every effort to promote the integrated development of culture, commerce, tourism, sports and exhibitions, and focus on creating a number of landmark projects. Relying on the IP of the Palace Museum North Branch and linking with Haidian Joy City, cultural experiences will be integrated into the national trend catering and cultural and creative market, so as to achieve a seamless connection between "visiting the Palace Museum and then going to the shopping district", and create a new landmark for culture, commerce and tourism in northern Beijing.

This information was obtained by reporters on the 2nd at the "Starting Point of the 15th Five-Year Plan in the Capital" series of themed press conferences—"Being a Pioneer in the Capital to Basically Realize Socialist Modernization."

Sui Xiaofeng, a member of the Standing Committee of the Haidian District Committee of Beijing and deputy district head, said that the district has integrated multiple business formats, including culture, commerce, tourism, sports and exhibitions, into the daily life of the city. It has made some explorations and attempts around the idea of making culture approachable, technology tangible, space adaptable and sports events enjoyable.

Sui Xiaofeng stated that technology serves as a medium to bring cutting-edge technology into consumer scenarios. Haidian District of Beijing has achieved remarkable success by hosting the Spring Festival Science and Technology Temple Fair for two consecutive years, with nearly a hundred technology companies participating. The latest technological products were showcased and interacted with, allowing citizens to "touch AI," transforming cutting-edge technology into cyberpunk entertainment. The digital pony at the Old Summer Palace tells the story of the horse head in seven languages, while the MR immersive experience at the Three Hills and Five Gardens Art Center unfolds the royal gardens before your eyes, turning history from observation into dialogue.

Sui Xiaofeng stated that during the 15th Five-Year Plan period, Haidian District of Beijing will build 2 to 3 globally influential benchmarks for science and technology consumption, create a number of "artificial intelligence + consumption" demonstration scenarios, actively host high-level international sports events, and cultivate multiple Haidian original cultural and tourism IPs with national influence, so as to make innovation a lasting driving force for consumption upgrading.

In particular, Haidian District of Beijing will continue to focus on "integration," making every effort to promote the integrated development of culture, commerce, tourism, sports, and exhibitions, and focusing on creating a number of landmark projects. Leveraging the IP of the Palace Museum North Branch in conjunction with Haidian Joy City, cultural experiences will be integrated into trendy restaurants and cultural and creative markets, achieving a seamless connection between "visiting the Palace Museum and then shopping in the commercial district," creating a new landmark for culture, commerce, and tourism in northern Beijing. The district will continue to promote the revitalization and upgrading of consumption spaces, focusing on the transformation of traditional commercial districts such as Contemporary Mall and Century Golden Resources Mall, creating new consumption spaces that integrate culture, commerce, tourism, and sports; promoting the landscape improvement and commercial development along the Qinghe River, Nanchang River, and Nansha River, developing waterfront consumption spaces; and enhancing the consumption functions of parks and green spaces, constructing diverse green consumption spaces, and shaping new, diversified, and integrated urban consumption scenarios.

Simultaneously, a "Haidian Cultural Tourism IP Matrix" will be created. The "Three Parks Celebrate Together" initiative will explore new nighttime experiences at the Old Summer Palace; public spaces will serve as a stage for building Haidian into a "City of Dance"; the 9-kilometer "Centennial Beijing-Zhangjiakou" heritage park will act as a link to build an AI-powered living experience belt; the "Yuanqi Sanshan·Zhihui Haidian" study tour brand will be deepened, linking "Double First-Class" universities and leading technology companies to build a "City of Study Tours"; and the "bib number economy" will be used as an engine, leveraging the advantages of the "Double Olympic" venues to build a "City of Sports and Vitality".

Sui Xiaofeng stated that Haidian District of Beijing will cultivate a new paradigm of integration of "AI + culture, commerce, tourism, and sports." This includes launching an intelligent exhibition service platform for culture, commerce, tourism, and sports; constructing an embodied intelligent 6S experience and research center; strengthening the "Zhongguancun First Launch Brand"; promoting projects such as the immersive performance at the Zhengjue Temple in Yuanmingyuan and the "AI Cao Xueqin" cultural intelligent platform, allowing traditional culture to be reborn through technology; exploring robot food delivery and AI-guided tours, making technology a "super engine" for stimulating consumption; and using digital technology to restore the structure and complete the patterns of cultural relics, giving each artifact a "digital life." (Source: China News Network)