On August 22, nearly a thousand motorcycle enthusiasts from all over the country gathered at Qiankun Bay Scenic Area in Shaanxi Province to participate in the closing ceremony of the Qiankun Bay Summer Music Carnival and the Motorcycle Travel Carnival Night. The following day, the launching ceremony of the "Chasing the Yellow River Motorcycle Travel" was held at Qiankun Bay Scenic Area. They set off from Qiankun Bay, following the footsteps of the Yellow River all the way south, passing Hukou Waterfall, and heading towards Tongguan Ancient City.

At Qiankun Bay Scenic Area, motorcyclists enjoyed the magnificent scenery of the Yellow River's winding course, savored a welcome dinner featuring Shaanxi specialties, and immersed themselves in a musical extravaganza showcasing the Loess Plateau culture, making the banks of the Yellow River a vibrant and lively destination during the summer weekend. It is reported that the "Encountering the Yellow River at Night" Qiankun Bay Summer Music Carnival runs throughout the summer, with performances every Friday and Saturday evening at the scenic area. More than 20 local singers and over 10 bands perform classic Shaanxi folk songs and folk rock, attracting nearly 10,000 visitors in total.

The "Chasing the Yellow River Motorcycle Tour" organically combines trendy outdoor sports with Yellow River culture, attracting a large number of young tourists and motorcycle enthusiasts. More than 600 motorcycles lined up neatly and set off from the main scenic area of Qiankun Bay. After touring attractions such as Fuxi Wharf, Qingshui Bay, and Huifengzhai, the motorcycles proceeded along the Yellow River Highway. The route connected three iconic scenic spots along the Shaanxi section of the Yellow River: Qiankun Bay, Hukou Waterfall, and Tongguan Ancient City. Along the way, there were various activities such as taking photos of the Yellow River scenery, motorcycle-themed group photos, and motorcycle enthusiast exchange races.

Qiankun Bay Scenic Area actively responded to the call to boost the weekend economy and revitalize nighttime cultural and tourism consumption. Leveraging the unique natural and cultural resources of the Yellow River, it launched the "Encountering the Yellow River at Night" Qiankun Bay Summer Music Carnival series of cultural and tourism activities during the summer, creating a new integrated business model of "song festival + motorcycle travel." By attracting visitors through immersive nighttime tourism experiences, the scenic area is transforming itself from a "day trip" to an "overnight trip," further extending the weekend cultural and tourism consumption chain and driving revenue growth across all sectors, including catering, accommodation, and cultural and creative industries. This effectively transforms its cultural resource advantages into advantages for cultural and tourism development.

(Source: China.com; Authors: Liu Liping, Liu Fang, Song Ximing)