The 2026 China Cultural Tourism Industry Expo officially concluded on September 6th. Official statistics show that the expo resulted in over 300 cooperation agreements, with a total contract value of 11.5 billion yuan.

The signed projects cover areas such as asset revitalization, scenario innovation, cultural and tourism integration, digital empowerment, urban renewal, and IP creation, which will accelerate the implementation of immersive cultural tourism, smart cultural tourism, cultural and creative incubation, and new consumption scenarios.

The 2026 China Cultural Tourism Industry Expo, hosted by the Ministry of Culture and Tourism, was themed "Deepening the Integration of Culture and Tourism and Creating a Better Life with Intelligence". The exhibition area covered 100,000 square meters and attracted more than 2,500 cultural and tourism enterprises, 10 international organizations and national industry associations to participate in the exhibition and conference. The number of visitors reached 255,000.

(Source: China.com, Author: Wu Ce, January)