To thoroughly implement the Beijing-Ningxia cultural tourism cooperation strategy and solidly advance Ningxia's 2026 promotion plan for key Beijing tourist markets, the Ningxia Hui Autonomous Region Department of Culture and Tourism, in conjunction with several leading Beijing travel agencies, recently launched the "Tour Ningxia from Beijing: Give Your Soul a Break" offline promotional campaign. Thirty core stores under these leading Beijing travel agencies have successively launched exclusive promotional content and themed tourism products for Ningxia, directly bringing the high-quality cultural tourism resources of "Jiangnan beyond the Great Wall" to Beijing consumers, further expanding access to the Beijing tourist market and improving a comprehensive, multi-level promotional strategy.

This on-the-ground promotion event brought together numerous well-known tourism enterprises, including China Peace International Travel, China Kanghui Tourism Group, Beijing Ctrip International Travel Service, Beijing Tongcheng Guoqing International Travel Service, Beijing Capital International Travel Service, CYTS New Domain, and Zhongyu International Travel Service. The 30 stores covered multiple core urban districts such as Xicheng, Haidian, Chaoyang, and Daxing, radiating to residential areas, business districts, and transportation hubs, forming a high-density, wide-coverage offline service network. All stores uniformly displayed promotional materials themed "Beijing Tour Ningxia," showcasing Ningxia's core cultural and tourism resources: the golden name card of "After visiting Ningxia, you won't want to see any other sandy landscapes," the green name card of "The Yellow River enriches Ningxia," the purple name card of "World Wine Capital," the ancient name card of "World Cultural Heritage Site," and the red name card of "He who has not climbed the Great Wall is not a true hero." This panoramic view presented Ningxia's natural wonders and cultural heritage. Each store was also equipped with professional travel consultants to provide citizens with one-on-one personalized services such as route consultation, itinerary planning, and travel tips. This fully leveraged the advantages of face-to-face communication at offline stores, allowing citizens to gain in-depth understanding of Ningxia's cultural and tourism products right at their doorstep, achieving a seamless connection from information acquisition to decision-making.

In terms of product supply, this on-site promotion at the stores is based on the diverse travel needs of Beijing customers, and precisely launches six themed routes:

Starry Dream Family Tour focuses on parent-child study tours, integrating desert entertainment, intangible cultural heritage and Western Xia civilization experiences, making learning fun;

The classic sightseeing route in Ningxia covers iconic scenic spots such as Shapotou and Shahu Lake, offering a well-paced experience and making it a classic first choice for first-time visitors.

The "Ningxia Cultural Street Tour" delves into local morning tea, night markets, and farmers' fairs, offering an immersive experience of authentic local culture and traditions, and includes a visit to the Western Xia Imperial Tombs to touch upon vibrant history.

The Desert and Yellow River Luxury Resort Tour includes stays at Star Hotel and Yellow River Inn, offering breathtaking views of the stunning beauty of the desert and Yellow River.

The Starry Night Winery Tasting Tour explores wineries on the eastern foothills of the Helan Mountains, tours five renowned wineries, tastes fine wines, and creates a pleasantly tipsy experience.

The Starry Night Luxury Depth Tour connects key attractions with distinctive accommodations, bringing a refined and relaxing vacation experience.

It is understood that this on-the-ground promotion at 30 stores is an important extension of Ningxia's "Five-Entry Tour" promotional campaign targeting key source markets in Beijing in 2026, and also a pragmatic measure to deepen cooperation on the first anniversary of the establishment of the Beijing-Ningxia Cultural Tourism Alliance. Following the successful implementation of activities in enterprises and communities, Ningxia's cultural tourism sector is further expanding its offline travel agency terminal channels, building a three-dimensional promotional matrix of "precise enterprise matching + community outreach + regular store services" to achieve tiered reach and long-term operation for different customer groups.

A relevant official from the Ningxia Hui Autonomous Region Department of Culture and Tourism stated that Beijing is one of Ningxia's most important out-of-province tourist markets, and offline travel agency outlets serve as a crucial link connecting tourists with their destinations. Going forward, Ningxia will continue to leverage the Beijing-Ningxia Cultural Tourism Alliance platform, deepen cooperation with Beijing tourism channel providers, continuously optimize product supply, upgrade service quality, and introduce more preferential policies for tourists. This will allow Ningxia to further cultivate the Beijing tourist market and promote greater effectiveness in mutual tourist exchange, industrial collaboration, and brand building between Beijing and Ningxia, thus contributing to the high-quality development of cultural tourism integration in both regions. (Source: China.com)

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