Search popularity for the keywords "Mid-Autumn Festival" and "National Day" increased by 116% month-on-month.
On August 24, data released by Tongcheng Travel showed that the search popularity of keywords such as "Mid-Autumn Festival" and "National Day" on the platform increased by 116% month-on-month, and the booking popularity of travel products for the Mid-Autumn Festival and National Day holidays more than 30 days in advance increased by more than 20% compared with the same period last year. In terms of tourist flow, domestic long-haul flights of more than 1,200 kilometers continued to lead the booking popularity, with Xinjiang, Tibet and Yunnan being popular long-haul destinations; in terms of hotel accommodation, bookings for hotel stays of more than 5 days gradually increased, with double rooms and family rooms being particularly sought after.
Compared to previous years, the advance booking period for the Mid-Autumn Festival and National Day holidays has been further extended this year, with the domestic long-haul travel market performing particularly well, leading the way in igniting travel enthusiasm for the National Day Golden Week. Data from Tongcheng Travel shows that as of August 24, bookings for domestic long-haul flights (over 1200 kilometers) departing during the Mid-Autumn Festival and National Day holidays saw a 56% month-on-month increase in popularity, with families with children and young travelers making up a significant portion. Specifically, bookings for flights to Urumqi and Yili in Xinjiang saw a 72% month-on-month increase, while bookings for flights to Diqing and Dehong in Yunnan saw a 63% month-on-month increase.
Not only are long-distance trips seeing a surge in advance bookings, but bookings for medium- and short-distance trips are also gradually increasing. Data from Tongcheng Travel shows that as of August 24th, bookings for various travel products departing during the Mid-Autumn Festival and National Day holidays, including "coastal tours," "ancient architecture tours," "cultural heritage tours," and "mountain and water tours," are consistently popular. In terms of hotel accommodations, Chengdu, Guangzhou, Shanghai, Xi'an, Beijing, Qingdao, Suzhou, Nanjing, Sanya, and Taiyuan are among the top ten most popular cities for advance hotel bookings during the Mid-Autumn Festival and National Day holidays. (Source: Beijing Business Daily)

