Face

Situated within the historic Ruijin Hotel in downtown Shanghai, The North Face (New World City Store) is a brand-direct retail outlet specializing in outdoor and urban exploration gear. The store seamlessly blends the charm of heritage architecture with modern minimalist design, offering a full range from professional shells and insulated down jackets to lightweight hiking shoes and mountaineering backpacks. Knowledgeable sales consultants provide personalized advice on gear selection and fitting. The store accepts major mobile payments as well as international credit cards including Visa and Mastercard, catering to a global clientele. Whether you need a rugged shell for extreme conditions or a sleek pack for city commuting, this location delivers performance-driven, stylish solutions. Regular product clinics and member-exclusive events make it a true hub for explorers of the city and beyond.