CCTV's "Focus Interview" special program, "Immersive Experience of 'Cool China'," officially aired on August 24. The production team went deep into Zhangjiajie in the early stages, bringing the vibrant inbound tourism practices surging among the peaks and forests to the national attention.

Zhangjiajie is not only known to the world for its breathtaking scenery, but also serves as a model for observing the transformation of inbound tourism across China through its continuously evolving international cultural tourism ecosystem. As global tourists flock to the Wuling Mountains, the value of the landscape is shifting from mere sightseeing to a two-way cultural encounter.

This popularity is supported by solid data. It is reported that from January to July this year, Zhangjiajie received 860,700 inbound tourists, covering 195 countries and regions. Tourists from Europe and America saw explosive growth, with European bookings ranking second nationwide during the summer vacation.

Behind the influx of visitors lies more than just the natural beauty of Zhangjiakou. Multilingual guided tours, compatibility with international payment methods, and the continuous implementation of immersive cultural tourism offerings have addressed shortcomings in international services. Overseas tourists are no longer just fleeting visitors checking off their lists; they are truly staying to understand the Eastern aesthetics behind the karst peaks and forests and to experience the cultural fabric of Hunan. The combination of the natural landscape's inherent strengths and the soft power of its services has given Zhangjiakou's reputation as an "international destination" a deeper and more tangible meaning.

As the core leading area of the Greater Zhangjiajie International Tourism Zone, Zhangjiajie undertakes the mission of an inbound tourism hub, pioneering the way in the construction of inbound service standards, overseas market promotion, and cultural and tourism product innovation.

By leveraging local practices, we can radiate outwards to promote regional collaboration and provide valuable experiences for Hunan's cultural and tourism opening-up to the outside world.

(Source: CCTV News)