Recently, the Industrial Culture Development Center of the Ministry of Industry and Information Technology announced the official launch of the "Good Industrial Stories" Co-creation Plan (hereinafter referred to as the "Plan") in 2026. The Plan aims to gather a wealth of vivid practices from the real economy, and through a collaborative exploration based on deep mutual trust and value resonance, refine a batch of compelling industrial stories to preserve the imprint of the times, convey industrial value, and highlight the core spirit of industry in the new era.

The plan states that its content mainly includes several collaborative directions:

1. Daring to be the first: Focusing on entrepreneurs who have the "greater national interest" in mind and bravely shoulder the mission of industry, recording the arduous journey of enterprises in independent research and development, technological breakthroughs, and seizing opportunities;

2. With meticulous craftsmanship and dedication, the company focuses on its core business and upholds quality, recounting its decades-long commitment to industry, striving for excellence, and building superior quality.

3. Management innovation focuses on corporate strategic transformation and organizational governance reform, sharing practical experience in activating endogenous motivation and enhancing the overall brand value through management reform;

4. Putting people first, we focus on fulfilling social responsibility, serving the national economy and people's livelihood, and demonstrating the company's responsibility for talent cultivation, green and low-carbon development, and safeguarding the sustainable development of the industry.

At the same time, the plan proposes to form a joint creative team composed of industry experts, senior media reporters and editors, professional screenwriters and writers. Following the creative thread of "industrial people, industrial events, and industrial soul", the team will use real industrial figures as carriers and rely on the history of enterprise development to extract the core spirit of the brand and establish a deep emotional resonance with the public.

Regarding the shared outcomes, the plan mainly includes:

1. Create high-quality content: produce professional, distinctive, and compelling story narratives, and publish collections of industrial stories.

2. Innovate storytelling and visualize story scenes, produce a batch of high-quality story videos, and carry out special exhibitions of good industrial stories.

3. Create exclusive cultural IPs and explore the potential of brand IPs to develop derivative industrial audio-visual products such as movies and documentaries, as well as industrial cultural and creative products.

4. Enhance brand image by providing specialized consulting services on brand value guidance and brand culture construction, thereby promoting the company's soft power.

The plan is open to all types of industrial enterprises across the country, including central and state-owned enterprises, listed companies, manufacturing single champion enterprises, and specialized and innovative SMEs. It will focus on inviting enterprises with prominent brand culture themes, distinctive personalities, and story prototypes with in-depth value for exploration.

The plan also released the "Intention Reply Form for Participating in the 'Good Industrial Stories' Co-creation Plan" and the participation method.

(Source: Industrial Culture Development Center, Ministry of Industry and Information Technology)