The Ministry of Commerce, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, and the State Administration for Market Regulation recently jointly issued the "Implementation Opinions on Promoting the Expansion and Upgrading of Commodity Consumption" (hereinafter referred to as the "Implementation Opinions"). The Opinions point out the need to promote the consumption of high-quality cultural products such as green and intelligent, versatile and adaptable, and trendy Chinese-style creative products. They also aim to expand and optimize sports and fitness consumption scenarios, stimulating the consumption potential of related products in competitive sports, outdoor sports, and fitness and leisure. Furthermore, they emphasize optimizing the supply of traditional and intelligent musical instruments and enriching musical instrument consumption scenarios. The Opinions also aim to expand the consumption of 3D printing-related products, develop peripheral derivative products, improve the IP derivative product development mechanism, enhance the level of cultural and creative transformation, and launch a number of themed products and tourism routes. Finally, the Opinions call for continuously optimizing the IP consumption environment, with a focus on strengthening the protection of intellectual property rights related to design patents and trademarks.

The "Implementation Opinions" clearly state that by 2030, the total retail sales of consumer goods will reach approximately 60 trillion yuan, and a market worth 10 trillion yuan will be cultivated for green consumption, smart consumption, and health consumption, promoting its continuous development and expansion; the retail sales of trillion-yuan categories such as automobiles, home appliances, communication equipment, and textiles and apparel will continue to grow, and the market size will maintain a leading position globally.

Regarding textile and apparel consumption, the "Implementation Opinions" propose promoting the integration of textile and apparel consumption with traditional Chinese culture and protecting and inheriting intangible cultural heritage related to textiles. It also calls for developing designer brands and regional brands with ethnic characteristics, cultivating world-class brands, enhancing China's international influence in fashion, and creating platforms such as fashion weeks for debuts, first shows, and first exhibitions. Furthermore, it emphasizes advancing the "Eastern Silk, Western Silk" strategy for the silk industry, optimizing regional layout, and expanding silk consumption.

Regarding the consumption of trendy domestic products, the "Implementation Opinions" propose deepening the demonstration creation of time-honored brands and improving the dynamic management mechanism of "entry and exit." It aims to promote the refinement and strengthening of these brands and facilitate their clustered development. Support will be given to these brands to expand internationally. Support will also be provided for various regions to develop "must-buy" city gifts. Furthermore, support will be given to domestically produced famous, special, high-quality, and new products, renowned consumer goods, intangible cultural heritage-related products, and cultural and creative products to enter duty-free shops for departing tourists, port duty-free shops, and downtown duty-free shops. (Source: CNR.cn)