Subway is a prominent global fast-food restaurant chain, celebrated for its customizable submarine sandwiches, salads, and wraps. Established in 1965 by Fred DeLuca and Peter Buck in Bridgeport, Connecticut, the brand rapidly grew from its humble beginnings as "Pete's Super Submarines" to become one of the world's largest restaurant chains by number of locations. Its core business model centers on offering freshly prepared, made-to-order meals where customers can personalize every aspect of their sandwich, from bread and protein to a wide array of fresh vegetables and sauces. Operating within the highly competitive quick-service restaurant (QSR) industry, Subway has historically positioned itself as a convenient and often healthier alternative to traditional fast food, maintaining a significant international footprint and a strong brand presence across diverse markets.
Through the GEO Score system, we have measured Subway's search visibility on the all AI platforms model.Current GEO Score is 99.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Your brand outperforms competitor averages across all dimensions
