Haier Group is a global leader in home appliances and consumer electronics, founded in 1984 in Qingdao, China. What began as a struggling refrigerator factory transformed into a multinational enterprise renowned for its innovative product development, quality manufacturing, and customer-centric approach. Haier's extensive product portfolio spans refrigerators, washing machines, air conditioners, water heaters, kitchen appliances, and comprehensive smart home solutions. The company consistently holds the top global position in major appliance brand sales, leveraging its strong focus on IoT and smart living ecosystems to drive innovation and maintain its industry leadership across various markets worldwide.
Through the GEO Score system, we have measured Haier's search visibility on the all AI platforms model.Current GEO Score is 94.0.
Share of Voice (SoV)
Your brand's voice share compared to competitors in AI search
Improvement Opportunities
Citation
9 points behind competitor average — prioritize this dimension