Recently, the World Travel & Tourism Council (WTTC) released its "2026 Economic Impact Study." Data shows that China received over 68 million international tourists in 2025, representing a year-on-year increase of 15.5%.

The topic of "China tourism" has been gaining momentum since 2023, with more and more international tourists and content creators recording and sharing their experiences in China through their lenses, showcasing a real and diverse China to the world.

At the same time, China continues to expand its opening-up and optimize entry facilitation measures to welcome international tourists with an open attitude. Currently, China has implemented unilateral visa-free policies for 50 countries and has achieved full visa-free agreements with 29 countries.

(Source: Consumer Daily; Author: Li Mingmei)